MOTAC Smoke-Free Properties Landlord Campaign

These pieces are part of an ongoing campaign by Metro Omaha Tobacco Action Coalition (MOTAC) to promote smoke-free housing options. Specifically, this is a series of postcards that were sent directly to rental property owners over the course of three months in order to educate them on the benefits of making their properties smoke-free and encouraging them to contact MOTAC for information on making the change. The ad series ran in tandem with the direct mail in publications that property… Continue »

SENECO—At-Risk Drinking Campaign

This a campaign for Southeast Nebraska Coalition (SENECO) to raise awareness about various types of dangerous alcohol consumpiton—drunk driving, binge drinking, and providing alcohol to minors. The executables for this campaign were a poster and newspaper insert that speaks to each of the at-risk target audiences. In addition we also came up with a URL to accompany the campaign message: for the client-developed site where the general public could learn more about the overall message.