The United Way of Lincoln and Lancaster County works to bring community members together to make Lincoln and it’s surrounding area a better place to live. With a keen understanding of the needs of the community, United Way raises awareness of and channels funds to programs that benefit Lancaster County.
As the Art Director working with Uniter Way, I designed this website with the future branding of the organization in mind. While the design compliments their current campaign, it is unique enough to stand on it’s own. This is an important consideration for a non-profit organization who’s funds would be better served on their constituents than completely reworking their website every other year.
The goal of this web project was partly to organize and streamline their messaging, as well as freshen up the look and feel of the site—ultimately creating an overall user-friendly experience. The United Way website is intended to be used by a number of audiences with very different needs, with that in mind we chose to divide the site based on these core audiences. This decision was instrumental in de-cluttering the content and focusing the messages to these groups.
From the tech side of things, we chose to run this site on the Joomla content management system to allow the United Way staff to update portions of the website on their own. Althoguh I didn’t initially code the site myself, I was responsible for building out the site by adding content, menus, and a number of custom components—including an online donation component. This was the most challenging aspect of the project, having to learn a new content management system as well as figure out how the components and modules work, all while meeting the quickly approaching deadline.
I’m happy to say that in the end, this project was a success, I was able to learn a lot about Joomla and the client is pleased with the end result. Soon we will begin rolling out Phase II of the website, adding content and functionality for a whole other target audience.