Hatsan Air Rifles

These are a couple of the pieces I designed for Hatsan USA, the American distributor of the Turkish arms company Hatsan. The scope of the project included developing a design standard for their packaging, as well as their print advertising that were placed in hunting enthusiast magazines.

Pedigree’s Watch a Video, Feed a Dog Campaign

It’s a fairly well known fact that I don’t give a flying-woop about sports, especially ridiculously over-hyped sporting events like the Super Bowl—I was at the movies during the Super Bowl this year. Even more, the insane cost of advertising during said event is enough to make me wretch. Although, there was a glimmer of sunshine in the deluge of ads this year, but since I don’t pay attention to the ads it had passed me by until today. I’m… Continue »